ΑΙ Marketing Specialist

Holders of the AI Marketing Specialist Certification possess specialized knowledge and applied skills in using artificial intelligence to optimize digital marketing strategies. They combine core marketing principles with modern AI technologies, developing effective prompts for content, campaigns, and audience targeting through various tools. They are capable of designing and executing SEO, performance, and social media marketing campaigns with the support of AI-driven tools, analyzing consumer behavior data, and extracting commercial insights using analytics. They create and optimize content for multiple channels, apply automation techniques in email marketing, and manage paid campaigns (PPC, retargeting) with a performance-driven approach. At the same time, they cultivate soft skills such as public speaking, collaboration in hybrid work environments, and professional presence on LinkedIn. This certification confirms their ability to leverage artificial intelligence across the full spectrum of digital marketing, delivering innovative solutions to both businesses and individual clients.